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Press Releases Failing?
Learn 89
powerful press release tips
to generate valuable publicity
And every tip is free!
This free tutorial of 89 lessons shows you how to write and distribute press
releases the new way--not only for journalists, but
for potential customers and
anyone else who needs what you are promoting. It's the best tutorial you'll find anywhere. Once a day, for
89 days in a row, I will email you:
One lesson on how
to write
or distribute a press release
that anyone who is interested in your topic, including the media,
will read. This is the real meat of the tutorial and the
part most people struggle with--even professional PR people.
One powerful and effective
opportunity to write a press release. For example: If you create a new product,
that's one opportunity. You'll get 88 more.
You'll learn not only the basics of good
press release writing for online and offline publicity, you'll also see examples of good and bad
press releases.
Every
tip is free!
 I'm
publicity expert Joan Stewart, a.k.a. The Publicity Hound. I worked
as a newspaper editor and reporter for 22 years, and I
created this free tutorial because you must know how to write a
press release before you can launch a successful publicity campaign.
And if you're not writing and distributing your press releases on
the Internet, you're missing valuable opportunities to reach not
only journalists, but potential customers and anyone who is
interested in what you're promoting.
All you have to do is fill
out the form above, or at the bottom of this page. You will see the first tip in your email box within 15 minutes.
I will never,
ever sell, rent or give away your email address to a third party. Period. Promise.
If you decide you no longer
want to receive the tips, you can opt out at any time.
In the days and
week ahead, you'll learn all the basics, and many of the finer
points, of writing press releases that will generate thousands of
dollars in free publicity, calls from potential customers who find
your press release online, and even requests from journalists who
want to interview you.
Here's what you'll learn:
Week 1:
Why you must stop writing the
standard "old school" press
release
aimed only at journalists and start writing press
releases that
your buyers can find online...also, essential
questions you must ask
yourself before you start to write
Week 2:
The 6 major parts of a press
release--I'll dissect it so you
know the basics
Week 3:
How to write the first kind
of press release that
announces routine news like
winning an award or getting
promoted
Week
4:
How to write the second type of press release that
announces bigger
news, encourages potential customers
to visit your website or call
you, and entices journalists to
contact you for an interview.
Week 5:
How to write compelling headlines that command
attention,
including the 5 worst headline mistakes you
can make
Week 6:
Tips on how to keep information
in the body of your press
release
organized and easy to read, and how to write the
press release in
such a way so that it encourages people
to buy from you...TODAY.
Week 7:
"Before" and "after"
examples of bad press releases that
were rewritten to
become great press releases
Week 8:
More examples of great
press releases, what makes them
great,
and lessons you can learn from them when writing
your own press
releases
Week 9:
Tips for using photos to
accompany press releases so you
start
hearing people say "I saw your photo in the paper!"
and so
potential
customers can see exactly what you're
promoting
Week 10:
How to optimize your press
release for the search
engines so
journalists and everyone else who needs
information about what
you're promoting can find it
online
Week 11:
The best options for
distributing your press release so it
gets the
greatest
exposure possible and pulls traffic to
your website
Week 12:
What to do after you've written your press release so it
does
double and triple duty.
Week 13:
Final thoughts, now that you know what you're doing
To
get Lesson #1, and your first opportunity to send a press release,
within 15 minutes, sign up below.
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