Think about These 4 Things before you register a Domain Name
Registering a domain name is the first step to joining the online web owners’ community. Also, it is the initial step to establishing yourself in the virtual arena. Like purchasing a fertile land, you need to be conscious of the domain registration and hosting process. However, this is no longer a simple affair. The complication is not on how to register your domain. Rather, it’s in the domain extension selection.
With a thousand or so extensions, choosing the one that will add value to the virtual real estate is a mind-boggling issue to many upcoming webpreneurs. Before presenting your name for domain registration, here are 5 things you need to think about:
Your domain name length
While most experts advocate for the use of short names when registering your domain – they are easy to remember and memorize – having a long name is not a bad idea either. A long domain name offers you an opportunity to include a niche keyword. Even though Google axed the practice, including a keyword in your domain indirectly will still work for you in attracting high traffic and better SEO ranking.
Also, short names can be confusing at times. Particularly, if your business uses several names and you decide to go with one, it can be hard for the customer to determine which the right one is. All in all, you need to think about the length of your domain name before heading to domain registration.
Customer perception and trust
As you know, the main goal of obtaining a website is to offer better services to your customers and enhance your interaction with them. Essentially, when running an online store, the website is your display window where the customers interact with the items you are offering them. In this regard, when selecting a domain name for registration, you need to consider the perception your potential, and current customers will have on your business.
Some names can scare your customers and make them lose trust in you. For instance, if you are selling meat, having a website with the domain, thebesthumanmeat.com can keep your customers thinking about what you mean. Is it that you are selling human meat or are you dealing with meat for human consumption? Creating such doubts in your customer’s results in loss of trust, and you also lose on sales.
Is it leading to confusion?
In the era of new domain extensions designed for specific niches, entrepreneurs are facing the temptation of subscribing to the new idea. Thus, they started ditching the gTLDs for the niche-specific ones. However, before subscribing to the idea, you should take the time and think about your step. While the idea can lead to a strategized SEO ranking possibility, it may result in confusion among your customers. Take it this way: you are running a bike business. Then, you decide to go with the .bikes domain extension.
Without your knowledge, another person uses the same brand name but opts for the .bike extension. In such a situation, your customers find themselves in confusion as they try to figure out which is your URL. At the end; you may lose customers to your competitor. For this reason, you need to assess whether your domain name will confuse your customers or not.
The cost of hosting and registration
Domain names cost differently based on their domain extension. Thus, it is important to consider the cost factor when making a domain registration decision. Also, while some may be cheaper to own, they may attract high costs during renewal. As such, you should consider the costs involved in hosting and registering your domain name before initializing the process.